Direct answer
The University of Reading’s official international and country-specific pages confirm the institutional entry framework for Chinese applicants, but the precise percentage score required for MSc Marketing (International Marketing) in 2026/27 is not yet published on the current programme page. The China country page states that entry requirements for Chinese students depend on the specific Chinese university attended and the chosen programme, typically ranging between 68% and 80%. The programme page currently references modules for 2025/26 entry, so the final 2026/27 percentage and any module changes must be verified against the live programme page once updated.
What the official China page establishes
The University of Reading’s China country-specific information page sets out the general framework for postgraduate taught entry. It confirms that Reading is a research-intensive campus university in Southeast England, close to London and Heathrow airport, with more than 150 years of history and a global presence including two overseas campuses and dozens of international partnerships. The institution is ranked among the world’s top 200 universities in the QS World University Rankings 2027, and is ranked joint 27th out of 109 UK universities in the Times Higher Education World University Rankings 2026.
The page explains that the University welcomes applications from Chinese students, but it does not list a single fixed percentage for all programmes. Instead, it states that the exact requirement depends on the specific Chinese institution and the chosen programme. The typical range cited is between 68% and 80%. This means that an applicant’s eligibility for MSc Marketing (International Marketing) cannot be determined solely from this page; the programme-specific requirement must be checked separately.
MSc Marketing (International Marketing) programme page status
At the time this evidence was collected, the official programme page for MSc Marketing (International Marketing) referenced modules and content for the 2025/26 academic year. The page does not yet display a confirmed 2026/27 entry requirement expressed as a percentage for Chinese qualifications. Until the programme page is updated, any specific percentage attributed to this course for Chinese applicants is unverified.
Applicants should treat the 68%–80% range on the China country page as the institutional bandwidth, but they must recheck the live programme page to confirm the exact threshold that applies to this degree. The programme page is the authoritative source for course-level entry requirements.
How Chinese qualifications are assessed
The University of Reading assesses Chinese applicants based on the institution they attended and the classification of their undergraduate degree. The China country page indicates that the required percentage varies according to these factors. The absence of a published list means that an applicant cannot self-verify their exact requirement without consulting the programme page or contacting the University directly.
For MSc Marketing (International Marketing), the underlying UK degree classification equivalent is not stated on the China page.
English language requirements
The China country page does not detail English language requirements for individual programmes. The specific band required for MSc Marketing (International Marketing) must be confirmed on the programme page or the central English language requirements page. No score is stated in the supplied evidence, so no minimum can be quoted here.
What requires live rechecking
Several elements remain unverified and must be checked against the live University of Reading website before any application decision:
- The final 2026/27 entry requirement for MSc Marketing (International Marketing), expressed as a percentage for Chinese bachelor’s degrees.
- Any changes to module content, assessment methods, or programme structure from the 2025/26 version currently displayed.
- The exact English language band for this programme, including component score requirements.
How to use the official sources
When preparing an application, you can strengthen your submission by understanding what admissions selectors typically look for in written materials. For guidance on structuring your supporting documents, see our article on personal statements. If you are also considering study options in other countries, you may find it useful to review information on post-study work visas in Australia. Some applicants explore alternative pathways, including specialist agencies for zhuanke students. If you are required to sit an admissions test as part of your application to other institutions, you can read about the UCAT.
FAQ
What is the exact percentage required for Chinese applicants to MSc Marketing (International Marketing)?
The exact percentage for 2026/27 entry is not yet published on the programme page. The University of Reading’s China country page states that requirements for Chinese students typically range between 68% and 80%, depending on the institution attended and the programme applied for.
Does the University of Reading publish a list of recognised Chinese universities?
The China country page does not include a published tier list or institution-by-institution breakdown. The page states that the required percentage varies by institution, but the specific categorisation is not publicly detailed in the supplied evidence.
Is the MSc Marketing (International Marketing) programme content confirmed for 2026/27?
The current programme page references modules for 2025/26 entry. The 2026/27 content, including any module changes, has not been confirmed in the supplied official evidence.
What English language test score do I need for this programme?
The supplied official pages do not specify an English language score for MSc Marketing (International Marketing). You must check the programme page or the University’s central English language requirements page for the applicable band and accepted tests.
Can I apply if my percentage is below the typical range?
The China country page does not describe exceptions or flexibility below the stated range. Whether an application with a lower percentage can be considered is not addressed in the supplied evidence.
Official sources
The information in this article is drawn exclusively from the following University of Reading official page: